Business Tips
January 27, 2022

Why Your Property Management Company Needs to Be Online

The property management industry, in general, has been slower than other industries when it comes to adopting new technology and embracing online operation. Many property management companies conduct much of their business face-to-face or over email rather than taking advantage of the online tools available to them. 

A property management company needs to be online in order to provide clients with the best service. It’s simply the best way to reach as many prospective clients as possible, which could make or break your business.

In today’s world, it’s important to have a presence online and to spread your messaging as far and wide as possible. This blog will go over the importance of being online as a modern property manager, and a few of the main benefits an online adaptation can bring to your business. 

The Importance of Property Management Companies Being Online

In a digital world, having an online presence is a must for companies, big and small. People simply won’t buy from you if they can’t find you. A property management company without an online profile is at a competitive disadvantage – especially if that company caters to prospective tenants who are searching for places to live via their smartphone or tablet. 

Today’s rental market is all about convenience – if your company isn’t accessible on mobile devices, then you aren’t convenient. For some commercial property managers , having a strong online presence makes more sense than continuing to rely on time-consuming ads in print directories. Digital directories have been around long enough now to have become practically obsolete – with Google being by far the most popular search engine. 

It makes sense, then, for commercial property management groups to invest in high-quality online profiles as opposed to only investing money into paper publications that don’t get the same amount of readers as they once did. The reality is that people rarely spend hours flipping through pages of a phone book looking for information about properties they might want to rent. 

Most people head straight to google and find what they need, using keywords related to what type of place they’re looking for. So go ahead and conduct a little experiment: try searching property management companies near me on google maps. Which results come up first? Which property management companies appear? More importantly, which ones don't appear? 

If your company isn't represented there yet, it might be time to start considering making sure that happens sooner than not.

Why It Is Important to Manage Tenants Online

When you have a large property portfolio, it’s imperative that you use a property management tool to keep track of your tenants and manage all of their needs. In order for your company to be successful, it must operate online.

Doing so will give you access to important data, making it easy for you and your staff to communicate with each other about an individual tenant or group of tenants as needed. There are many benefits to having your property management companies operating online, one of the most important being managing your tenants more efficiently.

Not only is it easier to keep track of your properties when they are online, but managing them from afar becomes significantly more efficient. For example, you can create personalized payment reminders easily from anywhere. You can even set up reminders at specific times every week until a particular bill is paid. Being able to pay bills online makes paying rent less of a hassle for both tenants and property managers alike! 

How being online makes finding vendors easier

Gone are the days of searching through the yellow pages or cold calling vendors to figure out if the job you need done is in their specialty, using an online directory, or vendor management platform, as your guide you are able to see for yourself the vendors in your area and what they do, allowing you to make the quickest and most informed decision possible.

Saving time is something that many managers don’t take into account since their processes work, and there isn’t an obvious dollar value associated with time saved. However, having more time available to focus on the other aspects of your business is a huge advantage and will allow you to run your business more effectively. 

The internet also provides a monetary benefit, since it gives additional insights into reviews and ratings for vendors. This allows you to pick the vendor that fits best with your company and has less of a chance of making a mistake when you hire one, lessening your risk of a poor and costly job being done rather than getting the job done right.

VendorPM – The Best Property Management Software on the Market

When you consider that most property managers are juggling multiple buildings with hundreds or thousands of units at any given time, not only is it easy to lose track of what’s going on in each building but also in which order these tasks need to get done. That’s where vendor management software comes in handy.

VendorPM is designed specifically for property management companies to manage building maintenance and services. It lets you manage your property portfolio online, giving you access to crucial information from anywhere, at any time. Its intuitive interface makes it incredibly easy to use – a user-friendly property management system that has been specifically built with ease of use in mind.

Try out VendorPM by clicking here!

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